Per me il tema della creatività è sempre molto interessante e coinvolgente visto che è una parte molto importante del mio lavoro come consulente.
In questo interessante TED talk, Steven Johnson spiega in modo molto chiaro e divertente come si sviluppano e prendono forma le buone idee.
Un po’ quello che disse più sinteticamente Steve Jobs nella sua intervista a Wired nel February, 1995:
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
Il concetto è che:
+ informazioni + esperienze + condivisione = + creatività + buone idee
… e secondo voi cos’è la creatività?