Structured, objective diagnosis of your company's digital level across 6 key dimensions, with sector benchmarking against 200+ Italian SMEs and an operational roadmap with estimated ROI for each initiative.
Most Italian SMEs invest in technology without any baseline to work from. They buy ERP systems with dirty, unstructured data; implement CRM tools without defined sales processes; start artificial intelligence projects without adequately structured data. Every euro invested without a preliminary diagnosis has a high probability of being wasted or, worse, of creating technical debt that is difficult to unwind. The digital maturity assessment exists precisely to prevent this waste — showing clearly where to act first, and why.
The assessment is a structured diagnostic of a company's actual digital state, conducted across 6 dimensions: business processes, data, technology, people and skills, governance, and security. It is not an online questionnaire you fill in twenty minutes — it is an in-depth analysis that combines structured interviews with owners and operational managers, direct observation of key processes, and a critical review of existing information systems. The output is a precise, quantified picture that can be benchmarked against the market.
The final output is not a theoretical document to be filed away. It is an operational roadmap with ROI estimates for each initiative, organised by expected impact and practical feasibility given the company's resources. Every proposed action comes with an investment estimate, realistic implementation timeline, quantifiable benefits and a priority level. The goal is to put a concrete action plan in the entrepreneur's hands — one they can discuss with their team the very next day.
Diagnosis across 6 dimensions with a score for each and benchmarking against comparable SMEs in the same sector: (1) Processes: AS-IS mapping, bottlenecks, automation level. (2) Data: quality, structure, fragmentation across systems. (3) Technology: existing stack, integrations, technical debt. (4) People: digital literacy, skill gap relative to objectives. (5) Governance: ownership of digital processes, KPIs in use, data culture. (6) Security: basic security posture, access management, GDPR. Not just a photograph — an objective basis for knowing where to invest first.
I identify the 5-7 KPIs that genuinely matter for the business — not vanity metrics, but indicators tied to revenues, margins, efficiency and customer satisfaction. Dashboard setup in Power BI, Tableau or Looker Studio, internal user training, and data governance guidelines to keep reports reliable over time. The end goal: management meetings driven by real data, not gut feelings.
A data strategy calibrated to the size and resources of an SME — without an internal data team, without an enterprise budget. Starting from a full data audit, I develop a data quality improvement plan and Master Data Management guidelines for a lean organisation. I include the key architectural decisions and a realistic roadmap to becoming data-driven without needing to hire a full-time data engineer.
Not a generic report — an operational document that answers the question: "where do I start on Monday morning, and what will it cost?" The deliverable includes a one-page executive summary, maturity scores with sector benchmark, an initiative portfolio with effort/impact/cost matrix, a roadmap across 90, 180 and 365-day horizons, and investment estimates with a realistic high/low range.
Phase 1 — Kick-off and data collection (weeks 1-2): the process begins with structured interviews with the business owner or senior management, operational managers and, where relevant, key users of information systems. In parallel, existing systems are reviewed — ERP, CRM, spreadsheets, communication tools — and the most critical processes are directly observed to verify how they work in daily reality, not just how they are described on paper.
Phase 2 — Analysis and benchmarking (weeks 2-3): the collected data is processed to produce maturity scores across the 6 dimensions. Each score is benchmarked against a sector database built from 200+ Italian SMEs previously assessed, which makes it possible to answer a concrete question: in which dimensions is the company behind competitors, and where does it already hold an advantage worth leveraging? A detailed gap analysis and prioritised initiative portfolio are then produced.
Phase 3 — Roadmap delivery (weeks 3-4): presentation of findings to the entrepreneur and their leadership team, discussion of the initiative portfolio, alignment on priorities based on available resources and strategic objectives, and a Q&A session. The final report is delivered in an editable format to facilitate internal use. On request, a separate session can be organised for the board or departmental heads.
It is a structured diagnosis that measures the company's digitalisation level across 6 dimensions: processes, data, technology, people, governance and security. The result is a score for each area benchmarked against 200+ comparable Italian SMEs, a detailed gap analysis and a priority roadmap with investment estimates.
To avoid investing in the wrong place. Many SMEs buy software or launch technology projects without having the data foundations, processes or skills to use them effectively. The assessment identifies where to act first for the maximum return, avoiding waste and technical debt.
For an SME with 20 to 150 employees, the full process takes 3-4 working weeks: kick-off and interviews in week one, analysis and benchmarking in weeks two and three, report delivery and presentation in week four. Timelines may vary depending on organisational complexity and team availability.
Yes. The final deliverable includes: maturity scores per area with sector benchmark, detailed gap analysis, initiative portfolio with effort/impact/cost matrix, a roadmap across 90/180/365-day horizons, and investment estimates for each initiative. It is not a theoretical report — it is an operational plan ready to use.
Yes. The assessment is the starting point, not the end point. For companies that wish to continue, operational support is available for implementing priority initiatives: vendor selection, project management, team training and results tracking. The collaboration model is defined based on the specific needs of the business.
Yes. The benchmark database is built from 200+ Italian SMEs assessed across sectors including manufacturing, distribution, B2B services, retail and agri-food. This makes it possible to compare maturity scores against genuinely comparable companies — by size, sector and business model — rather than against generic European or US averages that bear little relevance to the reality of Italian SMEs.
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